Digital Marketing

26 Aug Digital Marketing

What will give you the edge in 2020? Here are some digital marketing strategies to keep in mind for the future.

1. Lifecycle marketing
To grow your business, the primary focus should be growing awareness, closely followed by increasing customer leads and prospects.
Consider communication from a customer point of view as a more practical way to plan to integrate online marketing into marketing activities.

2. Conversational marketing
Conversational marketing technologies enable interactions between companies and customers that mimic human dialogue and do so at scale.  Building in more relevant to web, email and mobile-based conversations can have a big impact in that they boost relevance and speak in a more personal tone.

3. Insights-driven marketing
Improving data-driven marketing is an aim of many businesses – this is indicated in that it is the most desired skill among digital marketers. New Voice of the Customer (VoC) techniques, such as online-hosted customer communities, can improve customer preferences for future products and how they are delivered.

4. Marketing technology
Marketing Technology (Martech) presents a vast choice of software services for businesses that are looking to improve their management of digital media, experiences and supporting data. The right blend of Martech, can help give you an edge against competitors, but if not, you may be missing out on the insights and automation processes they are using.

5. Consumer Privacy and KYC
Privacy faux-pas by Facebook, Google and security breaches at other brands have highlighted that consumer data isn’t as safe with online brands as we may have once thought. Privacy regulations like GDPR have been enacted to improve data privacy with increased fines.  Marketers need to work with colleagues to mitigate the potential impact of security breaches and reassure customers.

6. Digital transformation and Marketing Transformation
There are many challenges in terms of how digital marketing is run in companies today. Problems included a lack of focus on integrated strategy, testing, and optimization as well as structural issues such as teams working in silos or a lack of skills in integrated communications. To counter these problems many businesses are now putting a digital transformation program in place.  The aim of digital transformation is to develop a road map to improve digital capabilities and skills.

7. Programmatic Advertising
Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. As an example, real-time bidding is a type of programmatic ad buying. This automation is fast and efficient, and this means higher conversions and lower customer acquisition costs.

8. Personalization
If you want to stand out, you need to personalize your marketing – personalized content, products, emails etc.

Consider these stats: (https://www.singlegrain.com/digital-marketing/digital-marketing-trends-2020/)

63% of consumers are highly annoyed with generic advertising blasts
80% of consumer say they are more likely to do business with a company that offers personalized experiences
90% say they find personalization appealing
Kevin George from EmailMonks asserts that “personalized, triggered emails based on behavior are 3x better than batch-and-blast emails.”

9. Video Marketing
Video marketing is one of the most important marketing trend today.  Video is far and away the most popular way customers want to learn about new products. These stat’s show the importance of incorporating video into your digital marketing strategy: (https://www.singlegrain.com/digital-marketing/digital-marketing-trends-2020/)

70% of consumers say they have shared a brand’s video
72% of businesses say that video has improved their conversion rate
52% of consumers say that watching product videos makes them more confident in online purchase decisions
65% of executives visit the marketer’s website and 39% call a vendor after viewing a video

10. Social Messaging Apps
Social messaging apps are for far more just for sending emojis to your friends: (https://www.singlegrain.com/digital-marketing/digital-marketing-trends-2020/)

1.3 billion monthly users are active on Facebook Messenger:
10 billion messages are sent between people and businesses on Facebook Messenger each month
WhatsApp has 1.6 billion active users and 55 billion messages are sent via that platform every day