What is SEO?

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What is SEO?

What is SEO?

SEO is short for Search Engine Optimisation.  SEO is the process of optimising a website in such a way that it performs well in organic search. If your site ranks highly in searches for its main keywords, this increases the visibility of the site which should translate to a higher number of visitors to the site.

While paid advertising, social media, and other online platforms can generate visitors, the majority of traffic is driven by search engines.

SEO is one of the online online marketing strategies that continues to pay dividends over time. If you provide solid content that deserves to rank for the right keywords, your traffic can begin to snowball.

More and more businesses are going online and this means that SEO is becoming ever more important in order to assure that your site remains visible and relevant.

Business owners need to have a plan to promote their business online and obtain new clients. SEO should be part of this plan.

What makes good SEO?

Figuring out how your customers search – what are the terms people use to search for your business? These are called keywords. You need to find out what people are typing into the search box in order to look for a business like yours.

Implementing keywords – once you’ve found out what your main keywords are, you need to implement them on your site.
This means adding those specific keywords to the text content of your pages.

Content and usability – content is one of the most important things for a site. However, the design of a site is equally important. Your site needs to be easy to navigate and easy to use and the pages need to load quickly.

Share – once you have great content, you need to share it! This will build links to your site which is a great method of increasing traffic to your site and assisting with higher organic rankings.

We trust that this article has been useful to you.  If you want to find out about the Web4Business SEO offerings, please feel free to browse our website, or contact us directly and we will be happy to assist you.

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