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Web4Business - August 2008
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Web4Business - Long Newsletter
Wisdom is knowing what path to take next ...
Integrity is taking it.
May 2008 In this issue • main article
• latest news
• success story
• business tips
• special offer
What do you want from your website? This is an important question and each business can answer this differently. It is important because it impacts on the amount of time that you invest in your website, and also the content of the site. For example if your target market is mainly from the internet, then time is required to refine your site so that Google and other search engines can find you. If your market is print media then search engine optimization (SEO) may not be required.
If you need quality photography for your website or brochure, please visit www.mercersphotos.co.za
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Camps Bay Luxury Villas
This site required search engine optimization because the internet was their target market. An initial overhaul of the site was done to make it "search engine friendly", and a subsequent 1 hour a month is spent to check on the search engine position and further optimization.
The site has been linked to from numerous other websites to help improve the search engine position, and the site is slowly moving up in the rankings, even in this very competitive market.
The less competitive your market, the easier it is to obtain high search engine rankings.
Contact us for more information.
1. Determine the target market for your website. By doing this first you can save by not spending money on the wrong marketing strategy.
2. The website should be simple and easy to navigate. Visitors to your site need to be able to use the website to meet their requirements and then to contact you without getting confused.
3. Look at your competitors' websites. By doing this you can see if there are some markets that have not yet been tapped by your competitors, creating opportunities for you to grow your business.
If you refer a client for either search engine optimization or for a new website then Web4Business will allocate 3 hours of time to working on your marketing strategy and providing input with regard to primarily the internet market for your business. Almost every business has some internet market requirements.
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